{"title":"Etta Loves","description":"\u003cp style=\"text-align: center;\"\u003eWonderful New Baby Gifts from Etta Loves, perfectly attractive and practical for little ones and parents alike.\u003c\/p\u003e","products":[{"product_id":"animal-print-reversible-playmat-birth-to-12-months","title":"ANIMAL PRINT REVERSIBLE PLAYMAT - birth to 12 months","description":"\u003cp\u003eTummy time is nobody's favourite at first, we're here to change that.\u003c\/p\u003e\n\n\u003cp\u003eOur reversible sensory playmat gives babies something genuinely worth looking at, which makes all the difference. The Dalmatian side is calibrated for birth to 4 months, when babies see high contrast at close range. Flip it over at 5 months and the Leopard side steps up to meet their developing colour vision and sharper focus. One playmat, two stages, a full year of visual support.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eScience-designed patterns that evolve with your baby's vision from birth to ~1 year\u003c\/li\u003e\n  \u003cli\u003eReversible - Dalmatian (birth to 4 months) \/ Leopard (5 months to around a year)\u003c\/li\u003e\n  \u003cli\u003eEncourages lifting, pushing and reaching to build neck, back and shoulder strength\u003c\/li\u003e\n  \u003cli\u003eSupersoft organic cotton with comfy padded fill \u0026amp; machine washable\u003c\/li\u003e\n  \u003cli\u003eBeautiful enough to leave out, practical enough for every day\u003c\/li\u003e\n  \u003cli\u003e★★★★★ 4.97 average rating\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eAs featured in The Independent: \"Best baby playmat for development.\"\u003c\/strong\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55667237880193,"sku":"ELAN006","price":52.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0430\/3133\/0971\/files\/animal-print-playmat-reversible-newborn-to-4-months-and-5-months-3972627.png?v=1778689921"},{"product_id":"etta-loves-x-keith-haring-muslin-blanket-reversible-birth-to-12-months","title":"ETTA LOVES x KEITH HARING MUSLIN BLANKET - reversible - birth to 12 months","description":"\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003eOur organic cotton triple layer blanket provides perfect sensory stimulation on the go, having a cuddle or for happier tummy time and the Keith Haring prints will be loved by everyone. Reversible 'Baby' (newborn-4 month print) and 'Brazil' (5+ months) in super-soft organic cotton.\u003c\/p\u003e\n\u003cp\u003eKeith Haring's artwork has been expertly scaled and coloured by our consultant orthoptist specifically to support babies' visual and cognitive development throughout their first year.\u003c\/p\u003e\n\u003cp\u003eComes in our gorgeous box packaging making it the perfect gift too. \u003c\/p\u003e\n\u003cp\u003eBrowse the full Etta Loves x Keith Haring collaboration \u003ca title=\"etta loves keith haring baby sensory collection\" href=\"https:\/\/www.ettaloves.com\/collections\/etta-loves-x-keith-haring\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55667237814657,"sku":"ELHA009","price":42.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0430\/3133\/0971\/files\/etta-loves-x-keith-haring-muslin-blanket-reversible-newborn-to-4-months-5-months-9281419.jpg?v=1778689920"},{"product_id":"xl-fern-muslin-birth-to-4-months","title":"XL FERN MUSLIN - birth to 4 months","description":"\u003cp\u003eSoft, sensory \u0026amp; endlessly useful, this XL organic cotton muslin is the one that always earns its place in your bag. Big enough for swaddling, shading, feeding or comforting on the go, it brings ease and calm to every part of your day.\u003c\/p\u003e\n\n\u003cp\u003eThe Fern print has been expertly crafted with input from our Orthoptist to evolve with your baby's vision between birth and around four months. Its gentle, self-repeating shapes - known as fractals - mirror those found in nature and are proven to have a calming effect on the brain. By stimulating the same alpha waves linked to relaxation, the pattern helps settle both baby and parent, encouraging a sense of quiet focus and ease. Oh and handily they look gorgeous too.\u003c\/p\u003e\n\n\u003cp\u003eParent hack: use it print-side down as a sensory feeding cover to help your baby stay calm and connected while you enjoy a peaceful moment too.\u003c\/p\u003e\n\n\u003cp\u003eBeautiful science, woven into everyday practicality - and until you try an XL muslin, you won't realise just how much you'll use it.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55667237847425,"sku":"ELPL006","price":13.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0430\/3133\/0971\/files\/xl-fern-muslin-for-newborn-to-4-months-old-babies-2455190.png?v=1778689922"},{"product_id":"plant-print-3-pack-muslins-birth-to-4-months","title":"PLANT PRINT 3-PACK MUSLINS - birth to 4 months","description":"\u003cp\u003eMost muslins are just fabric, these aren't.\u003c\/p\u003e\n\n\u003cp\u003eThese three everyday-sized sensory muslins (60x60cm) feature Fern, Dandelion and Tree Ring patterns developed with our Orthoptist to evolve with your baby's vision from birth to 4 months, continuously challenging developing sight during the period when learning happens fastest.\u003c\/p\u003e\n\n\u003cp\u003eThe perfect over-the-shoulder, grab-and-go size. Soft, practical, organic cotton.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDesigned with infant vision experts to support developing sight\u003c\/li\u003e\n  \u003cli\u003eEveryday 60x60cm size, perfect for feeds, burping and play\u003c\/li\u003e\n  \u003cli\u003ePack of 3: Fern, Dandelion and Tree Rings for birth to 4 months\u003c\/li\u003e\n  \u003cli\u003e100% GOTS certified organic cotton\u003c\/li\u003e\n  \u003cli\u003eGets softer with every wash\u003c\/li\u003e\n  \u003cli\u003e4.91 average rating from verified reviews\u003c\/li\u003e\n  \u003cli\u003eNot sure which size? See our \u003ca href=\"https:\/\/www.ettaloves.com\/blogs\/news\/which-size-muslin-do-you-need?\" title=\"what size muslin do you need?\"\u003emuslin size guide →\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWinner, Best New Baby Gift, Positive Birth Company Awards.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55667237978497,"sku":"ELPL001","price":20.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0430\/3133\/0971\/files\/plant-print-3-pack-muslins-for-newborn-to-4-month-old-babies-3669075.png?v=1778689921"},{"product_id":"etta-loves-x-liberty-sensory-muslin-blanket-reversible","title":"ETTA LOVES x LIBERTY – Sensory Muslin Blanket - Reversible","description":"\u003cp\u003eThis reversible organic cotton 6-layer muslin blanket brings together iconic Liberty design and the science of infant vision to support your baby's visual and cognitive development through their first year and beyond.\u003c\/p\u003e\n\n\u003cp\u003eLightweight yet cosy, it's a practical and beautiful blanket for the pram, car, cot or sofa - or for laying on to encourage tummy time. With reversible patterns that evolve with your baby's developing vision, it offers comfort, stimulation and timeless style in equal measure.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFairford Shadow\u003c\/strong\u003e is a whimsical floral in soft monochrome, designed to support and focus little eyes from birth to around 4 months.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWharfedale Meadow\u003c\/strong\u003e is a blooming wildflower print, full of colour and detail to engage developing vision from 5 months onwards.\u003c\/p\u003e\n\n\u003cp\u003eBeautifully packaged, it also makes a thoughtful gift - a little piece of design history for modern family living.\u003c\/p\u003e\n\n\u003cp\u003ePattern with purpose. Designed to calm, captivate and support your baby's development.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55667238109569,"sku":"ELLB004","price":41.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0430\/3133\/0971\/files\/etta-loves-x-liberty-the-play-and-cuddle-set-7949365_beb40e48-1bbe-4c4f-a1ba-a55341c50fad.png?v=1779435971"},{"product_id":"xl-dandelion-muslin-birth-to-4-months","title":"XL DANDELION MUSLIN - birth to 4 months","description":"\u003cp\u003eSoft, sensory \u0026amp; endlessly useful, this XL organic cotton muslin is the one that always earns its place in your bag. Big enough for swaddling, shading, feeding or comforting on the go, it brings ease and calm to every part of your day.\u003c\/p\u003e\n\n\u003cp\u003eThe Dandelion print has been expertly crafted with input from our Orthoptist to evolve with your baby's vision between birth and around four months. Babies are first drawn to the bold bullseye shapes at the centre of each seed head, then as their sight develops, they begin to spot the subtle differences between the dandelions - keeping their focus and curiosity growing.\u003c\/p\u003e\n\n\u003cp\u003eParent hack: use it print-side down as a sensory feeding cover to help your baby stay focused while you enjoy a peaceful moment too.\u003c\/p\u003e\n\n\u003cp\u003eBeautiful science, woven into everyday practicality - and until you try an XL muslin, you won't realise just how much you'll use it.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55667238011265,"sku":"ELPL002","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0430\/3133\/0971\/files\/xl-dandelion-muslin-for-newborn-to-4-months-old-babies-9019958.png?v=1778689920"},{"product_id":"etta-loves-x-liberty-outdoor-playmat-colourful","title":"ETTA LOVES X LIBERTY - OUTDOOR PLAYMAT (Colourful)","description":"\u003cp\u003eThe Etta Loves x Liberty outdoor playmat brings iconic Liberty patterns and the science of infant vision together to create something uniquely beautiful.\u003c\/p\u003e\n\n\u003cp\u003eLiberty's Wharfedale Meadow pattern has been reimagined through the eyes of a baby, carefully scaled to attract and hold visual focus from around 5 months to a year. More engaged attention. Longer, calmer outdoor (or indoor) play.\u003c\/p\u003e\n\n\u003cp\u003e1.2 metres square, softly padded with a waterproof base, the mat creates a clean, cushioned space for lying, kicking, rolling and tummy time inside or outside. Also makes the perfect family picnic rug.\u003c\/p\u003e\n\n\u003cp\u003eLightweight and practical, it folds into its own canvas carry bag with strap so it's always ready to come with you: garden, park or beach.\u003c\/p\u003e\n\n\u003cp\u003ePattern with purpose. Liberty beauty and infant vision science, working together.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55667237912961,"sku":"ELLB010","price":73.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0430\/3133\/0971\/files\/etta-loves-x-liberty-outdoor-playmat-colourful-4903165.jpg?v=1778689920"},{"product_id":"plant-print-muslin-2-pack-birth-to-12-months","title":"PLANT PRINT MUSLIN 2-PACK - birth to 12 months","description":"\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003eTwo-pack of mid-sized super-soft sensory muslin squares, one from each age range from our best selling plant print collection.\u003c\/p\u003e\n\u003cp\u003eThe Fern print has been expertly scaled to support babies' cognitive and visual development between birth and around 5 months old, whilst the colourful Sycamore print muslin introduces smaller scales and colour to support from 5 months to a year and beyond.\u003c\/p\u003e\n\u003cp\u003ePerfect for feeding, play, cuddles, spillages, as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cp\u003eWinner of \u003cstrong\u003eMade for Mums\u003c\/strong\u003e Bronze award for 'Everyday Parenting Essential'\u003cbr\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55667237945729,"sku":"ELPL012","price":15.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0430\/3133\/0971\/files\/plant-print-muslin-2-pack-birth-to-12-months-4043406_92a28088-ae91-46d4-8698-a572da575a63.jpg?v=1779534004"},{"product_id":"plant-print-sensory-strip-reversible-birth-to-12-months","title":"PLANT PRINT SENSORY STRIP - reversible - birth to 12 months","description":"\u003cp\u003eTwo patterns, one year of visual support. Fern on one side for birth to 4 months, Sycamore on the other for 5 months onwards.\u003c\/p\u003e\n\n\u003cp\u003eThe sensory strip that transforms the tricky moments. Attach to the pram for calm focused journeys, stand up during tummy time to encourage head lifting, or wrap around the changing mat to make nappy changes that little bit less squirmy.\u003c\/p\u003e\n\n\u003cp\u003ePrecisely designed to provide just the right visual challenge as your baby's sight develops week by week. Not too much, not too little. Just right.\u003c\/p\u003e\n\n\u003cp\u003eWinner Made for Mums Silver Award, 'Game Changer Parenting Product'.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eReversible: two developmental stages in one strip\u003c\/li\u003e\n  \u003cli\u003eBirth to 12 months\u003c\/li\u003e\n  \u003cli\u003eLightweight, padded and machine washable\u003c\/li\u003e\n  \u003cli\u003eDesigned with infant vision experts\u003c\/li\u003e\n  \u003cli\u003e\u003ca href=\"https:\/\/www.ettaloves.com\/collections\/sensory-strip\" title=\"etta loves sensory strips for tummy time and on the go\"\u003eSee all sensory strips here →\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePlease note: The Lullaby Trust recommends a clear cot for baby's first year. Do not use as a cot bumper.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55667238044033,"sku":"ELPL013","price":15.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0430\/3133\/0971\/files\/plant-print-sensory-strip-reversible-newborn-to-4-months-and-5-months-5750644.jpg?v=1778689920"},{"product_id":"xl-sycamore-muslin","title":"XL SYCAMORE MUSLIN","description":"\u003cp\u003eExtra large supersoft sensory muslin square in our striking sycamore print. Designed with precise scales and colours that support babies' cognitive and visual development from 5 months onwards.\u003c\/p\u003e\n\u003cp\u003eThese giant muslins are perfect for cuddles, spillages, as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55667238076801,"sku":"ELPL007","price":13.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0430\/3133\/0971\/files\/xl-sycamore-muslin-for-5-month-old-babies-9557724.png?v=1778689921"},{"product_id":"etta-loves-x-liberty-sensory-xl-muslin-swaddle-5-12-months","title":"ETTA LOVES x LIBERTY – Sensory XL Muslin Swaddle - 5-12 months","description":"\u003cp\u003eThis extra-large organic cotton muslin brings together iconic Liberty patterns and the science of infant vision to support your baby's growing visual and cognitive abilities through the second half of their first year.\u003c\/p\u003e\n\n\u003cp\u003eGenerously sized and endlessly versatile - use it for play, swaddling, as a lightweight blanket, breastfeeding cover, pram shade or on-the-go playmat.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWharfedale Meadow\u003c\/strong\u003e is a vibrant wildflower meadow designed to captivate growing eyes as babies begin to see more colour and detail. Designed for 5 months onwards.\u003c\/p\u003e\n\n\u003cp\u003eThe scale and contrast of the design have been carefully considered to inspire engagement, focus and sensory exploration during a pivotal stage of development.\u003c\/p\u003e\n\n\u003cp\u003eTimeless, practical and beautifully packaged - it makes a perfect gift for a new parent.\u003c\/p\u003e\n\n\u003cp\u003ePattern with purpose. Designed to calm, captivate and support your baby's development.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55667238142337,"sku":"ELLB003","price":18.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0430\/3133\/0971\/files\/etta-loves-x-liberty-sensory-xl-muslin-swaddle-for-5-12-months-8214462_560e1bce-21b5-4d55-abdb-4797a99feaa5.png?v=1779436030"},{"product_id":"plant-print-muslin-blanket-reversible-birth-to-12-months","title":"PLANT PRINT MUSLIN BLANKET - reversible - birth to 12 months","description":"\u003cp\u003eOur organic cotton triple layer blanket provides perfect sensory stimulation on the go, when having a cuddle or for happier tummy time, and the stunning plant prints are sure to be loved by baby and you.\u003c\/p\u003e\n\u003cp\u003eReversible Fern (newborn-4 month print) and Sycamore (5+ months) in super-soft organic cotton muslin.\u003c\/p\u003e\n\u003cp\u003eComes in our gorgeous box packaging making it the perfect gift too.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55667238240641,"sku":"ELPL011","price":33.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0430\/3133\/0971\/files\/plant-print-muslin-blanket-reversible-newborn-to-4-months-5-months-9429790.png?v=1778689921"},{"product_id":"etta-loves-x-liberty-sensory-grasp-ball-suitable-from-birth","title":"ETTA LOVES x LIBERTY – Sensory Grasp Ball - Suitable from birth","description":"\u003cp\u003eOne Liberty pattern, endless developmental play. Fairford Shadow in iconic black and white, scaled by our infant vision experts to captivate little eyes from birth.\u003c\/p\u003e\n\n\u003cp\u003eFrom early staring to batting, grasping, shaking and eventually throwing and chasing, this ball grows with your baby from day one through their whole first year and beyond. A gentle bell inside introduces cause and effect - 'when I move, something happens'.\u003c\/p\u003e\n\n\u003cp\u003eMade from organic cotton with a handy loop for pram, car seat or baby gym attachment.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSuitable from birth\u003c\/li\u003e\n  \u003cli\u003eHidden bell for cause and effect learning\u003c\/li\u003e\n  \u003cli\u003eOrganic cotton with attachment loop\u003c\/li\u003e\n  \u003cli\u003eDesigned with infant vision experts\u003c\/li\u003e\n  \u003cli\u003e\u003ca href=\"https:\/\/www.ettaloves.com\/collections\/etta-loves-x-liberty-1\" title=\"etta loves x liberty sensory baby collection\"\u003eSee the full Liberty collection here →\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55667238273409,"sku":"ELLB007","price":27.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0430\/3133\/0971\/files\/etta-loves-x-liberty-sensory-grasp-ball-suitable-from-birth-5605293_8002f1f6-675a-4d6a-9e76-f805fca11d87.png?v=1779435945"},{"product_id":"etta-loves-x-liberty-sensory-muslin-2-pack-birth-to-12-months","title":"ETTA LOVES x LIBERTY – Sensory Muslin 2-Pack - birth to 12 months","description":"\u003cp\u003eThis exclusive 2-pack brings together iconic Liberty patterns and the science of infant vision to support visual and cognitive development from birth to around a year.\u003c\/p\u003e\n\n\u003cp\u003eBeautifully practical for everyday use - whether over your shoulder for focused feeding and winding, or for sensory play anytime, anywhere.\u003c\/p\u003e\n\n\u003cp\u003eEach super-soft organic cotton muslin features a Liberty pattern reimagined through the eyes of a baby - thoughtfully scaled to meet your baby exactly where they are.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFairford Shadow\u003c\/strong\u003e features whimsical florals designed to focus and delight little eyes from birth to around 4 months.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWharfedale Meadow\u003c\/strong\u003e depicts delicate wildflowers in bloom. Flowing forms and vibrant tones captivate babies as they begin to see more colour and detail in the world around them. Designed for 5 months onwards.\u003c\/p\u003e\n\n\u003cp\u003ePresented in striking packaging - the perfect gift for a new parent or baby shower.\u003c\/p\u003e\n\n\u003cp\u003ePattern with purpose. Designed to calm, captivate and support your baby's early development.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55667238175105,"sku":"ELLB001","price":22.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0430\/3133\/0971\/files\/etta-loves-x-liberty-the-liberty-lovers-set-8963953_0ae6bbab-911b-4199-87f4-3d534fbc4528.png?v=1779436091"},{"product_id":"etta-loves-x-liberty-outdoor-playmat","title":"ETTA LOVES X LIBERTY - OUTDOOR PLAYMAT","description":"\u003cp\u003eThe Etta Loves x Liberty outdoor playmat brings iconic Liberty patterns and the science of infant vision together to create something uniquely beautiful.\u003c\/p\u003e\n\n\u003cp\u003eLiberty's Fairford Shadow pattern has been reimagined through the eyes of a baby, carefully scaled to attract and hold visual focus from birth to around 4 months - providing something they can actually see for longer, calmer play.\u003c\/p\u003e\n\n\u003cp\u003e1.2 metres square, softly padded with a waterproof base, the mat creates a clean, cushioned space for lying, kicking, rolling and tummy time. Also makes the perfect family picnic rug.\u003c\/p\u003e\n\n\u003cp\u003eLightweight and practical, it folds into its own canvas carry bag with strap so it's always ready to come with you: garden, park or beach.\u003c\/p\u003e\n\n\u003cp\u003ePattern with purpose. Liberty beauty and infant vision science, working together.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55667238207873,"sku":"ELLB009","price":73.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0430\/3133\/0971\/files\/etta-loves-x-liberty-outdoor-playmat-8818756.jpg?v=1778689920"},{"product_id":"animal-print-muslin-3-pack-birth-to-4-months","title":"ANIMAL PRINT MUSLIN 3-PACK - birth to 4 months","description":"\u003cp\u003eMost muslins are just fabric, these are so much more.\u003c\/p\u003e\n\n\u003cp\u003eThese three everyday-sized sensory muslins (60x60cm) feature \u003cstrong\u003eZebra\u003c\/strong\u003e, \u003cstrong\u003eStarfish\u003c\/strong\u003e and \u003cstrong\u003eDalmatian\u003c\/strong\u003e patterns developed with our Orthoptist to evolve with your baby's vision from birth to 4 months, continuously challenging babies' developing sight during the period when learning happens fastest.\u003c\/p\u003e\n\n\u003cp\u003eThe original Etta Loves muslin. When Jen (the founder) launched the animal print in 2016, it was the world's first sensory muslin, designed not just to be useful, but to support what babies can actually see.\u003c\/p\u003e\n\n\u003cp\u003eThe perfect over-the-shoulder, grab-and-go size. Soft, practical, organic cotton.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDesigned with infant vision experts to support developing sight\u003c\/li\u003e\n  \u003cli\u003eEveryday 60x60cm size, perfect for feeds, burping and play\u003c\/li\u003e\n  \u003cli\u003ePack of 3: Zebra, Starfish and Dalmatian patterns for birth to 4 months\u003c\/li\u003e\n  \u003cli\u003e100% GOTS certified organic cotton\u003c\/li\u003e\n  \u003cli\u003eGets softer with every wash\u003c\/li\u003e\n  \u003cli\u003e4.97 average rating from customer reviews\u003c\/li\u003e\n  \u003cli\u003eNot sure which size? See our \u003ca href=\"https:\/\/www.ettaloves.com\/blogs\/news\/which-size-muslin-do-you-need?\" title=\"what size muslin do you need?\"\u003emuslin size guide →\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55667238437249,"sku":"ELAN001","price":20.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0430\/3133\/0971\/files\/animal-print-muslin-3-pack-for-newborn-to-4-month-old-babies-4449473.png?v=1778689920"},{"product_id":"sensory-grasp-ball-suitable-from-birth","title":"SENSORY GRASP BALL - suitable from birth","description":"\u003cp\u003eOur Sensory Grasp Ball features our Dalmatian pattern, precisely designed to support your baby's developing vision and capture their attention from birth.\u003c\/p\u003e\n\n\u003cp\u003eAs your little one grows, it evolves with them. From early visual curiosity to kicking, grasping, throwing and chasing, it builds strength, coordination and confidence every step of the way.\u003c\/p\u003e\n\n\u003cp\u003eIts segmented shape makes it easy for tiny hands to hold, while a gentle central bell introduces cause and effect learning - 'when I move, something happens'. It's joyful discovery through sensory play.\u003c\/p\u003e\n\n\u003cp\u003eMade from organic cotton and finished with a handy loop for easy attachment to a pram, car seat or baby gym, it's calming and endlessly engaging.\u003c\/p\u003e\n\n\u003cp\u003e\u003ca href=\"https:\/\/www.ettaloves.com\/collections\/playing\" title=\"playing\"\u003eDiscover our Play collection here →\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55667238338945,"sku":"ELTO002","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0430\/3133\/0971\/files\/sensory-grasp-ball-suitable-from-birth-1646007.jpg?v=1778689921"},{"product_id":"sensory-hanging-squares-birth-to-12-months","title":"SENSORY HANGING SQUARES  - birth to 12 months","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThese squares hold babies' focus and keep them calm, whilst also helping them learn to see.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eOur set of three reversible sensory hanging squares give babies something genuinely worth looking at wherever they are - pram, car seat or play gym. Each square has a different pattern on each side, so as babies' vision develops over their first year, there's always something new to engage with. A mirror, crinkle and rattle add sound and reflection into the mix.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eAttach to your pram, car seat or play gym to keep little eyes engaged and learning wherever you are.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003eEach set includes: 1 x Fern (front) + Sycamore (reverse) with gentle rattle 1 x Chequers (front) + Illusion (reverse) with crinkle 1 x Dalmatian (front) + Mirror (reverse) for reflection and fascination\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned by visual experts\u003c\/li\u003e\n\u003cli\u003eReversible - 5 patterns + mirror in one set, evolving as your baby grows\u003c\/li\u003e\n\u003cli\u003eAdjustable velcro loops attach securely to pram, car seat or play gym\u003c\/li\u003e\n\u003cli\u003eMirror, crinkle and rattle for multi-sensory engagement\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMade for Mums Silver Award 'Best Baby Shower Gift'\u003c\/li\u003e\n\u003cli\u003e4.88 av rating\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.ettaloves.com\/collections\/travel\" title=\"etta loves on the go travel collection\"\u003eDiscover more of our On-The-Go collection here →\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55667238306177,"sku":"ELTO001","price":22.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0430\/3133\/0971\/files\/bestseller-essential-bundle-6353056.png?v=1778689921"},{"product_id":"etta-loves-x-keith-haring-xl-brazil-muslin-5-to-12-months","title":"ETTA LOVES x KEITH HARING XL 'BRAZIL' MUSLIN - 5 to 12 months","description":"\u003cp\u003eXL supersoft sensory muslin square in our Keith Haring collaboration print 'Brazil' - scaled and recoloured by our Orthoptist to support babies' cognitive and visual development from 5 months onwards.\u003c\/p\u003e\n\u003cp\u003ePerfect for cuddles, spillages, as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind it up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cp\u003eBrowse the full Etta Loves x Keith Haring collaboration \u003ca title=\"etta loves keith haring baby sensory collection\" href=\"https:\/\/www.ettaloves.com\/collections\/etta-loves-x-keith-haring\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55667238371713,"sku":"ELHA002","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0430\/3133\/0971\/files\/etta-loves-x-keith-haring-xl-brazil-muslin-for-5-month-old-babies-5957555.png?v=1778689921"},{"product_id":"etta-loves-x-liberty-reversible-sensory-strip-birth-to-12-months","title":"ETTA LOVES x LIBERTY – Reversible Sensory Strip - birth to 12 months","description":"\u003cp\u003eTwo Liberty patterns, one year of visual support. Fairford Shadow on one side for birth to 4 months, Wharfedale Meadow on the other for 5 months onwards.\u003c\/p\u003e\n\n\u003cp\u003eAttach to the pram for calm journeys, stand up during tummy time to encourage head lifting, or place around the changing mat to keep little eyes engaged.\u003c\/p\u003e\n\n\u003cp\u003eLightweight, padded and machine washable. Folds into a changing bag. A design-led gift that does more than look beautiful.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eReversible: two Liberty patterns, two developmental stages\u003c\/li\u003e\n  \u003cli\u003eBirth to 12 months\u003c\/li\u003e\n  \u003cli\u003eMachine washable\u003c\/li\u003e\n  \u003cli\u003eDesigned with infant vision experts\u003c\/li\u003e\n  \u003cli\u003e\u003ca href=\"https:\/\/www.ettaloves.com\/collections\/etta-loves-x-liberty-1\" title=\"etta loves x liberty collection page\"\u003eSee the full Liberty collection here →\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55667238535553,"sku":"ELLB005","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0430\/3133\/0971\/files\/etta-loves-x-liberty-reversible-sensory-strip-suitable-from-birth-9870838.png?v=1778689921"},{"product_id":"animal-print-sensory-strip-reversible-birth-to-12-months","title":"ANIMAL PRINT SENSORY STRIP - reversible - birth to 12 months","description":"\u003cp\u003eTwo patterns, one year of visual support. Dalmatian on one side for birth to 4 months, Leopard on the other for 5 months onwards.\u003c\/p\u003e\n\n\u003cp\u003eThe sensory strip that transforms the tricky moments. Attach to the pram for calm focused journeys, stand up during tummy time to encourage head lifting, or wrap around the changing mat to make nappy changes that little bit less squirmy.\u003c\/p\u003e\n\n\u003cp\u003ePrecisely designed to provide just the right visual challenge as your baby's sight develops week by week. Not too much, not too little. Just right.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eReversible: two developmental stages in one strip\u003c\/li\u003e\n  \u003cli\u003eBirth to 12 months\u003c\/li\u003e\n  \u003cli\u003eLightweight, padded and machine washable\u003c\/li\u003e\n  \u003cli\u003eDesigned with infant vision experts\u003c\/li\u003e\n  \u003cli\u003e\u003ca href=\"https:\/\/www.ettaloves.com\/collections\/sensory-strip\" title=\"etta loves sensory strips for tummy time and on the go\"\u003eSee all sensory strips here →\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAs seen in \u003cem\u003eVOGUE\u003c\/em\u003e 'Newborn Essentials'.\u003c\/p\u003e\n\n\u003cp\u003eThe Lullaby Trust recommends a clear cot for baby's first year to reduce the risk of SIDS. Please do not use this product as a cot bumper.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55667238470017,"sku":"ELAN005","price":15.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0430\/3133\/0971\/files\/animal-print-sensory-strip-reversible-newborn-to-4-months-and-5-months-4313459.jpg?v=1778689920"},{"product_id":"love-heart-single-sensory-muslin-birth-to-4-months","title":"LOVE HEART SINGLE SENSORY MUSLIN - birth to 4 months","description":"\u003cp data-mce-fragment=\"1\"\u003eThis very special Love Heart print was drawn by our 'heartists' - children who all started their life in NICUs. We have then worked our scientific magic to scale it perfectly to support baby vision between birth and 4 months.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis print was originally designed as our donation muslin to NICU's all over the UK (so far we have sent over 3,000 so far to over 35 NICUs and counting) but so many of you have asked for it to be available to purchase too.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFor every muslin sold we send at least 1 to a NICU as nominated by you.\u003c\/p\u003e\n\u003cp\u003eNominate \u003ca href=\"https:\/\/www.ettaloves.com\/pages\/nicu-donations\" title=\"nicu nomination\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55667238404481,"sku":"ELHE002","price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0430\/3133\/0971\/files\/love-heart-single-sensory-muslin-designed-for-0-4-month-old-babies-6216043.png?v=1778689921"},{"product_id":"etta-loves-x-keith-haring-baby-muslin-birth-to-4-months","title":"ETTA LOVES x KEITH HARING 'BABY' MUSLIN - birth to 4 months","description":"\u003cp\u003eXL supersoft sensory muslin square in Keith Haring's iconic 'Baby' print. High contrast black and white, rescaled to the millimetre to support babies' cognitive and visual development between birth and around four months.\u003c\/p\u003e\n\u003cp\u003ePerfect for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind it up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cp\u003eBrowse the full Etta Loves x Keith Haring collaboration \u003ca title=\"etta loves keith haring baby sensory collection\" href=\"https:\/\/www.ettaloves.com\/collections\/etta-loves-x-keith-haring\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55667238502785,"sku":"ELHA001","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0430\/3133\/0971\/files\/etta-loves-x-keith-haring-baby-muslin-for-newborn-to-4-months-old-babies-3134721.png?v=1778689920"},{"product_id":"etta-loves-x-keith-haring-sensory-strip-reversible-birth-to-12-months","title":"ETTA LOVES x KEITH HARING SENSORY STRIP - reversible - birth to 12 months","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003c\/span\u003eOur sensory strip provides perfect stimulation for in the pram and tummy time, featuring Keith Haring's striking 'Baby' (newborn-4 month print) and 'Brazil\" artwork (5+ months) in soft organic cotton with a comfy padded fill.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSimply attach securely around the pram bassinet for calm developmental journeys, stand it up in front of baby for happy tummy time or you can even place it around the changing mat for less squirmy nappy changes.  \u003c\/p\u003e\n\u003cp\u003eBrowse the full Etta Loves x Keith Haring collaboration \u003ca title=\"etta loves keith haring baby sensory collection\" href=\"https:\/\/www.ettaloves.com\/collections\/etta-loves-x-keith-haring\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe\u003c\/span\u003e\u003cspan\u003e Lullaby Trust recommend a \u003c\/span\u003e\u003ca href=\"https:\/\/www.lullabytrust.org.uk\/safer-sleep-advice\/clear-cot\/\" title=\"Lullaby Trust Clear Cot\" data-mce-href=\"https:\/\/www.lullabytrust.org.uk\/safer-sleep-advice\/clear-cot\/\" target=\"_blank\"\u003eclear cot\u003cspan\u003e \u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003efor baby's first year to reduce the risk of SIDS. \u003c\/span\u003e\u003cspan\u003ePlease do not use this product as a cot bumper.\u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55667238601089,"sku":"ELHA007","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0430\/3133\/0971\/files\/etta-loves-x-keith-haring-sensory-strip-reversible-newborn-to-4-months-5-months-8442013.jpg?v=1778689920"},{"product_id":"etta-loves-x-keith-haring-playmat-reversible-birth-to-12-months","title":"ETTA LOVES x KEITH HARING PLAYMAT- reversible - birth to 12 months","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eTwo Keith Haring prints, one year of visual support. Baby on one side for birth to 4 months, Brazil on the other for 5 months onwards.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eKeith Haring's iconic artwork scaled and coloured by our consultant orthoptist specifically to support babies' visual and cognitive development through the first year. The patterns encourage babies to lift their head, strengthen their neck and shoulders and prepare for rolling and crawling, because when there's something worth looking at, tummy time is so much easier all round.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eReversible, lightly padded, organic cotton. A piece of art for the living room or playroom floor.\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eReversible: two developmental stages in one playmat\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eVisual support for birth to 12 months\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eLightly padded organic cotton\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eDesigned with infant vision experts\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eComes with band to store neatly or take on the move\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\u003ca href=\"https:\/\/www.ettaloves.com\/collections\/playmats\" title=\"etta loves sensory playmats\"\u003eSee all playmats here →\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55667238568321,"sku":"ELHA003","price":66.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0430\/3133\/0971\/files\/etta-loves-x-keith-haring-playmat-reversible-newborn-to-4-months-5-months-8379406.png?v=1778689922"},{"product_id":"etta-loves-x-liberty-reversible-sensory-playmat-birth-to-12-months","title":"ETTA LOVES x LIBERTY – Reversible Sensory Playmat - birth to 12 months","description":"\u003cp\u003eTwo Liberty patterns, one year of visual support. Fairford Shadow on one side for birth to 4 months, Wharfedale Meadow on the other for 5 months onwards.\u003c\/p\u003e\n\n\u003cp\u003eUnlike any other playmat, the patterns actively encourage babies to lift their head, reach and move during tummy time, making them want to see more. Lightly padded for comfort, it rolls easily with a matching band for storage or on-the-go use.\u003c\/p\u003e\n\n\u003cp\u003eA standout gift for a baby shower or new arrival.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eReversible: two Liberty patterns, two developmental stages\u003c\/li\u003e\n  \u003cli\u003eBirth to 12 months\u003c\/li\u003e\n  \u003cli\u003eLightly padded, rolls with matching storage band\u003c\/li\u003e\n  \u003cli\u003eMachine washable\u003c\/li\u003e\n  \u003cli\u003eDesigned with infant vision experts\u003c\/li\u003e\n  \u003cli\u003e\u003ca href=\"https:\/\/www.ettaloves.com\/collections\/etta-loves-x-liberty-1\" title=\"etta loves x liberty sensory baby collection\"\u003eSee the full Liberty collection here →\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55667238666625,"sku":"ELLB006","price":67.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0430\/3133\/0971\/files\/etta-loves-x-liberty-reversible-sensory-playmat-suitable-from-birth-4218749_ea242e8d-be78-4d8b-bd48-909e3786dccc.png?v=1779436006"},{"product_id":"plant-print-reversible-playmat-birth-to-12-months","title":"PLANT PRINT REVERSIBLE PLAYMAT - birth to 12 months","description":"\u003cp\u003eTummy time is nobody's favourite at first, we're here to change that.\u003c\/p\u003e\n\n\u003cp\u003eOur reversible sensory playmat gives babies something genuinely worth looking at, which makes all the difference. The Fern side is optimised for birth to 4 months, when babies see high contrast at close range. Flip it over at 5 months and the Sycamore side steps up to meet their developing colour vision and sharper focus. One playmat, two stages, a full year of visual support.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eScience-designed patterns that evolve with your baby's vision from birth to ~1 year\u003c\/li\u003e\n  \u003cli\u003eReversible - Fern (birth to 4 months) \/ Sycamore (5 months to around a year)\u003c\/li\u003e\n  \u003cli\u003eEncourages lifting, pushing and reaching to build neck, back and shoulder strength\u003c\/li\u003e\n  \u003cli\u003eSupersoft organic cotton with comfy padded fill \u0026amp; machine washable\u003c\/li\u003e\n  \u003cli\u003eBeautiful enough to leave out, practical enough for every day\u003c\/li\u003e\n  \u003cli\u003e★★★★★ 4.97 average rating\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55667238633857,"sku":"ELPL008","price":66.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0430\/3133\/0971\/files\/plant-print-playmat-reversible-newborn-to-4-months-and-5-months-1843965.png?v=1778689920"},{"product_id":"animal-print-muslin-2-pack-birth-to-12-months","title":"ANIMAL PRINT MUSLIN 2-PACK - birth to 12 months","description":"\u003cp\u003eTwo-pack of super-soft sensory muslin squares, one from each age range from our best selling animals collection.\u003c\/p\u003e\n\u003cp\u003eDalmatian has been expertly scaled to support babies' cognitive and visual development between birth and around 5 months old, whilst Blue Leopard introduces smaller scales and bold colours to support from 5 months to a year and beyond.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ePerfect for feeding, play, cuddles, spillages, as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. 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