new brand at ele and me
Cotton Twist
At Cotton Twist, we believe in the magic of childhood imagination. Our craft kits are designed to evoke a sense of nostalgia, transporting both kids and adults back to a time when creativity knew no bounds. From simple lolly sticks to colourful ribbons, each kit celebrates the beauty of natural materials, infusing them with new life and purpose.
What's NEW at Ele and Me...
NEW IN!

Fairy Bracelet Gift Kit

Rainbow Bracelet Bead Kit

Daisy Bracelet Bead Kit

Mermaid Bracelet Bead Kit

Minibeast Bracelet Bead Kit

Forest Bracelet Bead Kit
our best selling
Pomea dolls
the most played with gift of the year...
toniebox
family time
puzzles & games
for the collectors...
crazy motors
bag yourself one of our limited mystery boxes...
Ele and Me Wells
Mystery Toy Box!!!
Surprise awaits in every box! Our Mystery Toy Box brings the thrill of the unknown with a carefully curated selection of toys from across our store, all picked to match your child's play age and developmental needs. Open it up to find hidden gems tailored just for them—because the best gifts are the ones that spark imagination and endless fun. Let the adventure begin!
*Box contents is an exciting mystery, selected to suit your Child's age from all toy products across our store including crafts, puzzles and games.
Boxes are final sale, no returns.
Herbert the crab lives in blakeney on the north norfolk coast
herbert the crab's adventures in north norfolk
We love social
Now more then ever we should support each other, so come and find us and join in the fun! We love sending the odd crazy discount voucher, sometimes a bit of a giveaway but mostly just hearing what you are up too!
"A beautiful independent children’s shop! Well stocked with a great range of products and available sizes, with lots of gorgeous toys for children of all ages. Staff are so lovely - friendly, welcoming and helpful - not at all pushy. A real gem of a place - I only wish I lived closer! Thankfully they have a great website too."
- CC, Google Reviews
"Ele & Me is my ‘go to’ every time, friendly, helpful, no pressure and the gifts, clothes, toys etc are all exceptional quality and reasonably priced. For those of us who like more traditional baby toys ...... this is the place. Would not go anywhere else, a find like this makes you want to support your local small independent shops - and I do."
- Debra T, Trip Advisor
"By far, the most lovely toy shop I have ever been in. Forget that. It's the loveliest shop ever. Full of goodness and a pleasure to visit. I came away with a fabulous wooden musical toy (xylophone) but also have my eye on the Kalemba (thumb piano) for next year"
- Dan D, Google Reviews
"These tiny shops you discover very accidentally in humongous pool of giant retailers change your whole shopping experience - you can almost feel the hands that so carefully packed your order and all the good thoughts that get added to your parcel for free… Really appreciate you going above and beyond, had an absolutely brilliant experience!"
- Medute, Google reviews
"Excellent friendly helpful service at this lovely shop, so many delightful things, all of great quality, I always make sure I visit whenever I am in the Norfolk area to buy things my children need and gifts for others."
- Natalie H, Google Reviews.
"Beautiful little shop, beautiful toys, well made. We make the hour drive to wells and head straight to this shop. It's wonderful."
- Jennifer W, Google Reviews.
come and visit ele and Me
Ele and Me, 1 Bolts Close, Wells-next-the-Sea, Norfolk, NR23 1JQ
Winter Opening Hours:
Mon - Fri, 10am - 4pm
Saturday, 10am - 4pm
Sunday, CLOSED
Open Online 24/7
Closest parking to our store is The Buttlands Car Park (Free 2 hours).


