Be the First to see Brand New Sawdust & Rainbow Products as they are Released here!

Pikler inspired Indoor Climbing Frames, games and learning aids. Handmade by a small family business in Northern Ireland, Child (and parent) approved, All products EU tested for upto 50kg.


Oli & Carol

Funky Natural Rubber Teethers and Bath Toys

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Reusable Nappies and More

We stock a large range of Baba & Boo Cloth Nappies and Accessories. We love the cool colours and prints that Eve creates for her Nappies.

Wet Bags always come in handy for any child related activities!

Breast Pads, Make-up Pads, Stainless Steel Straws and more will help you make little steps towards less waste.

Plan Toys

From Baby Teethers and Toys, Musical Instruments, Role Play Sets and Lots more. Plan Toys beautiful sustainable toys are the future!

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Tenderleaf Toys

Tenderleaf Toys and Threadbear Design, a vibrant range of wooden toys and textiles. From Aprons to Push Alongs, Blocks, Magnetic toys, Animal Play sets and individual Animals, there is something for every Child. A tree is planted for every toy sold!

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Tegu - Magnetic Toys


Tegu secretly hide their magnets inside wooden blocks, an essential open ended resource for any family

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Purple Prickles and all! The Gruffalo and Mouse figures by Bajo are a popular present for your Gruffalo loving child.

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Way to Play Rubber Road

Let your children make up their own game. Durable rubber road that you can play with anywhere.

New Baby Gift Boxes

Perfect Tailor Made Gift Boxes for every price range from our large range of carefully selected baby products

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Sawdust & Rainbows

Indoor Climbing frames inspired by the concept of a Pikler triangle. Encourage movement, balance and dexterity with a Handmade Piece from Sawdust & Rainbows

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Aoife loves her Tidlo wooden kitchen

Aoife loves her Tidlo wooden kitchen

Ele and Me is a Family run toy shop based in Wells-Next-the-Sea, Norfolk. We opened our first shop in Feb 2018, its been a fantastically hectic year with two small children and a new business.

We love bringing you the best products in Natural Toys and Eco-Friendly parenting. We source all of our products from ethical companies, You can find the story behind the brands on our brand pages.

We love to see little ones (or big) enjoying our products, please help our little business grow by Following Us, Tagging Us, Sharing our pages, recommending us or reviewing us. Everything helps and is really appreciated by us.