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Ele & Me opened its doors in 2018, born from a simple frustration: I couldn’t find anywhere locally in Norfolk where I could see, touch and shop for the beautiful wooden toys I wanted to invest in for my own young children.

Eight years on, my love and knowledge of children’s toys has grown enormously. Today, Ele & Me is home to a carefully chosen collection of toys, clothing, books and gifts from brilliant and responsible brands around the world — all selected with quality, play and little people in mind.

I’d love to welcome you to our shop here in Norfolk, but I’ve also built and managed our website so that you can enjoy Ele & Me wherever you are and shop with us from home.

Thank you for choosing to support a small, independent business. It really does mean the world to us.